Norco – Every Rider, Every Trail

Inspiring People to Get On The Bike Trail

Our very first chance to collaborate with the wonderful team at 123w in Canada.
To Paula, Jesse, Gerardo, Bryan, and the entire team, a big ol’ thank you.

The objective is to get people who were interested in mountain biking but intimidated by the culture around it to take the plunge, and take on or ignore some of the gate-keeping aspects of the sport.

So much of the culture of bikes in general is around ‘gearheads’ and getting super nerdy about the components etc. We wanted them to know the Fluid is a great bike that can take on whatever you need it to.