McDonald’s Alexander Wang Bag

Case Study for Leo Burnett Saudi Arabia

McDonald’s Trolls Alexander Wang over lunch bag clutch resembling it’s paper bags
Alexander Wang designed a bag that looks identical to McDonald’s iconic paper take-out bags.
Just hours after, McDonald’s Saudi Arabia recreated the visual with its own Golden Arches-branded paper bag, complete with a folded top and glistening edges. “We did it first,” it proclaimed.
With a post caption:
“@alexanderwangny It’s what’s inside that counts,”

Thank you to Tom McCarten and to Mohammed Sehly and Saadi Alkouatli at Leo Burnett, Saudi Arabia